Aircel Deploys TeleDNA’s VAS Solutions

To increase its current portfolio of VAS offerings for its mobile consumers, Aircel has selected TeleDNA Communications VAS Infrastructure platform—which includes short messaging service centre (SMSC), multimedia messaging service centre (MMSC), cell broadcast centre (CBC) and Location Based Applications (LBA).

The TeleDNA carrier grade SMSC platform would help optimize traffic flow and improve the overall messaging experience of the telecom service provider’s subscribers.

One of TeleDNA’s innovative offering is CBC that can be a tool for emergency warnings. It allows telecom operator to have a complete control over the cell broadcast message on its network. It is a carrier grade platform interfaces with the mobile network elements such as BSCs, RNC and MSC over standard interfaces (3GPP or 3GPP2). With inbuilt GIS server, TeleDNA CBC allows system users to easily define a geographical area on the fly and broadcast messages.

“Defining and delivering compelling and innovative mobile user experiences has been our focus since inception, we are proud to partner with Aircel and look forward to support Aircel’s strong commitment to achieve profitable and sustainable growth as the company moves forward,” said Praveen Nallapothula, CEO, TeleDNA Communications.

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